AdvisorTweets.com Now Aggregating The Tweets of 300 Trail-Blazing Financial Advisors On Twitter
by admin on Nov.22, 2009, under Business
AdvisorTweets.com, a social media site aggregating the tweets of U.S.-based financial advisors including certified financial planners (CFPs) and registered investment advisers (RIAs), yesterday added its 300th advisor. While Twitter adoption by investment professionals has been slowed by the lack of explicit regulatory guidance, the early adopters are trail-blazers. Consumers, other advisors and investment companies can use AdvisorTweets as a resource for advisors’ trending themes, tags, shared links, search, history and RSS feeds.
Chicago, IL (PRWEB) — AdvisorTweets.com, the Web site that aggregates the business tweets of U.S.-based financial advisors, yesterday added its 300th advisor. Mostly independent advisors—including certified financial planners (CFPs) and registered investment advisers (RIAs)—make up the AdvisorTweets “universe.” In addition to an aggregated tweet stream, the site also provides trending themes, tags, shared links, search, history, RSS feeds and profiles.
“Three hundred financial advisors is less than 1% of all working advisors,” acknowledged Pat Allen, founder of AdvisorTweets, LLC.
“But, financial advisors using Twitter today are trail-blazers. In order to take advantage of Twitter’s communication benefits, these advisors successfully navigate compliance hurdles, keep their tweets within allowable parameters and meet significant record-keeping and archiving requirements,” she said.
Financial advisors’ tweets cover a range of topics including the effect of economic news on the markets, evolving asset allocation theory and practice management. The majority of posts include links to longer content on others’ sites, including advisors’ Web sites and blogs.
Countless other advisors are intrigued by Twitter but prohibited from participating by their compliance counsel, pending clarification from the regulators, according to Allen. FINRA guidance is expected in a December 16 Webinar on the compliance considerations of social networking.
According to a 2008 survey conducted prior to the market collapse, the U.S. Securities and Exchange Commission (SEC) found that slightly more than half (51%) of investors relied on their financial advisors as their main source of investment information. Recent investor surveys suggest heightened reliance on the advice of professionals.
“After following financial advisors’ commentary for the first part of the year on Twitter, we concluded that what advisors are thinking about the markets and financial news in general could contribute to personal finance conversations that are underway,” Allen said. “AdvisorTweets.com is a resource for consumers, other advisors and investment companies seeking to better understand the professionals who influence retail investment decisions.”
Advisors from 41 states are represented on AdvisorTweets, which publishes 130-150 tweets a day. More stats are available on the AdvisorTweets blog.
When AdvisorTweets.com launched in beta in mid-September, 200 financial advisor Twitter accounts were followed. The site was reviewed on KillerStartups.com last week.
For more information, please visit www.advisortweets.com or follow the Twitter account @AdvisorTweets.
About AdvisorTweets, LLC
AdvisorTweets, LLC was established in 2009 by Pat Allen, digital marketing strategist and long-time asset management marketer. Allen is also founder and principal of Rock The Boat Marketing, a Chicago consulting boutique specializing in digital marketing strategy for financial services.