Iron Search’s Ad Achieves Highest Score
by admin on Nov.24, 2009, under Industry
Ad promoting advertising opportunities on leading agricultural website achieves 2009 Read-Ex award for Agri-Marketing magazine.
Fenton, MO (PRWEB) — The IRON Search advertisement that ran in the September issue of Agri Marketing magazine received the highest overall rating by those agri-marketers who participated in the study.
The study was conducted by Readex Research, Stillwater, MN. The IRON Search ad achieved an overall score of 113 by the 100 agri-marketers who rated 22 of the ads that were in the issue. Featuring a hot air balloon sporting the message “Your Ad Here,” it had the overall highest rating for Attention Getting and also scored well above average for Believability and Information Value.
Second place honors went to High Plains Journal. Third place was a three tie among Charleston/Orwig, Northern Broadcasting System and Successful Farming.
“Each September, Readex conducts a ‘Message Impact Study’ on the ads running in that issue,” reports Agri Marketing Publisher Lynn Henderson. “We conduct the study so advertisers can obtain feedback on their messages from our audience which includes companies that supply products and services to North American agricultural producers, their ad/PR agencies, ag trade associations, the ag media and others in the ag industry.
“We are pleased to present IRON Search with this year’s award. Past winners include High Plains Journal, the National Association of Farm Broadcasting and Vance Publishing.”
“Every month, IRONsearch.com attracts hundreds of thousands of equipment buyers and users of agricultural products and services right at the moment they intend to make a purchase,” says Lisa Bocklage, Director of Marketing at IRON Solutions in Fenton, MO, parent company of IRON Search.
“IRONsearch.com has proven to be the secret weapon in online advertising campaigns for Agri Marketing’s key audience. Companies that supply these products and services to North American agricultural producers increasingly depend on IRONsearch.com to sell products ranging from the equipment they need – to the seed and chemicals they apply – to the pickup they drive – and even the clothes they wear or the music they listen to while they work.
“We knew Agri Marketing was the desirable place to advertise and collaborated with Nicholson Kovac to produce an ad that would grab the industry’s attention and deliver the message.”
To view the ad, click here.